How to turn an ordinary product into an eye catcher

IMPLEMENTATION

  • Within the concept of “free from products“ we focussed on the beauty of a non-processed products and the joy for its consumer. 
  • We created an apple installation where people had to rely on each other rather than on additives of processed food.
  • The moving apples triggered a joyful and playful engagement of the audience.

 

HEARTFACT

The hesitation, excitement and laughter around the installation attracted many guests which supported a shared pleasure for an ordinary produce. 

 

CONTEXT

Free From Festival, Adidas, Berlin

Wild and Root Eventagentur Food Installation Berlin
Wild and Root Eventagentur Food Installation Berlin
Wild and Root Eventagentur Food Installation Berlin
Wild and Root Eventagentur Food Installation Berlin

CAN THIS ANALOG ENGAGEMENT WORK IN 2020?

Well, let us fire up your imagination! How about …

1

Veggie pharmacy

A pop-up store: Veggie pharmacy where you buy your edible medicine

2

Naked food

A naked food challenge, where we collect our non-processed food on Social Media

3

Without additives

A documentary about raw emotions of people in the food industry

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