How to create awareness for the value and waste of bread

IMPLEMENTATION

  • We invited people to a night in a bakery with transparent production
  • Every course consisted of rescued bread in order to show the diverse possibilities of the product
  • We fed our guests with facts and insights about our food waste nowadays
  • We collected the best anti-food waste tips of our guests
  • small messages and questions attached to the dishes sparked conversations

 

HEARTFACT

By dissolving thought patterns passed on creative ideas and eye-opening moments for people to think and consume differently.

 

CONTEXT

Collaboration with BSR, Endorphina, Sophia Hoffmann and SirPlus for the campaign AbfallFreitag.

Wild & Root Creative Food Agency, Food Waste Concepts
Wild & Root Creative Food Agency, Food Waste Concepts
Wild & Root Creative Food Agency, Food Waste Concepts
Wild & Root Creative Food Agency, Food Waste Concepts

CAN THIS ANALOG ENGAGEMENT WORK IN 2020?

Well, let us fire up your imagination! How about …

1

Bread Rescue Store

A Bread Rescue Store where old bread is turned into new deliciousness

2

Bread stories

An online exhibition about the stories of bread during the last decades

3

Bread Salon

A fancy Bread Salon – you drop you old bread that will be transformed into something new

4

Pimp it up

A “pimp up your old bread” workshop where you learn how to give bread a second life

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Wild & Root Creative Food Agency, Wild Card