How to create awareness of our wasteful and unconscious consumption


  • We created a performance with three shopping carts
  • People could try rescued bread and wasted vegetables processed into dips as well as insect bites wrapped as bonbons coming in a dark box
  • The last cart was carrying a white box with a waiter inside handing out a tray of fake meat aka. sous-vide watermelon through a small hole. People were challenged to reflect their often unconscious consumption.



By moving through the crowd people got engaged immediately with the cart as well as with each other. This exchange triggered new conversations and a playful access to their own habits.



Food Art Week, Berlin

Wild and Root Berlin Food Art Week
Wild and Root Performance Berlin
Wild and Root Performance Berlin
Wild and Root Berlin Food Art Week
Wild and Root Berlin Food Art Week


Well, let us fire up your imagination! How about …


Rethink Award

A Fake-Food-Challenge? Share on Social Media your new creations and win our Rethink Award!


Food facts

Surprising food facts, we feed you weekly with heartfacts and action steps


Eat or waste quiz

An ‘Eat or waste quiz’ where your fridge becomes your best friend

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