{"id":22514,"date":"2020-07-13T07:29:26","date_gmt":"2020-07-13T05:29:26","guid":{"rendered":"https:\/\/www.wildandroot.com\/how-to-turn-an-ordinary-product-into-an-eye-catcher\/"},"modified":"2023-02-22T12:22:11","modified_gmt":"2023-02-22T11:22:11","slug":"wie-man-ein-gewoehnliches-produkt-in-einen-blickfang-verwandelt","status":"publish","type":"page","link":"https:\/\/www.wildandroot.com\/de\/wie-man-ein-gewoehnliches-produkt-in-einen-blickfang-verwandelt\/","title":{"rendered":"Wie man ein gew\u00f6hnliches Produkt in einen Blickfang verwandelt"},"content":{"rendered":"<section  class=\" full-screen position-relative no-padding\"  style=\" background-image: url(https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-288-von-427-e1506434834740.jpg); \"><div class=\"container-fluid\"><div class=\"row\"><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><div class=\"video-background fit-videos\"><div class=\" position-relative\"><div class=\"slider-typography\"><div class=\"slider-text-middle-main\"><div class=\"slider-text-bottom slider-text-middle3\"><h1 class=\"cd-headline letters type xs-margin-bottom-thirtyfive\"><span class=\"rotation-highlight\" >Wie man ein gew\u00f6hnliches Produkt in einen Blickfang verwandelt <\/span><br><\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"video-wrapper full-screen-width z-index-0\"><video  class=\"html-video\" poster=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-288-von-427-e1506434834740.jpg\"><\/video><\/div><\/div><\/div><\/div><\/div><\/section><section class=\" row-equal-height\" ><div class=\"container\"><div class=\"row\"><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-6\"><div class=\"vc-column-innner-wrapper\"><div  class=\"  margin-two sm-margin-two xs-margin-two\" ><h2><span style=\"color: #fab51d;\">UMSETZUNG<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #1f1b3e;\"><span style=\"font-weight: 400;\">Im Rahmen des Konzepts \u201e<\/span><span style=\"font-weight: 400;\">frei von<\/span><span style=\"font-weight: 400;\">\u201d konzentrierten wir uns auf die Sch\u00f6nheit eines nicht verarbeiteten Produkts und das daraus resultierende Gl\u00fcck f\u00fcr die VerbraucherIn. <\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #1f1b3e;\">Wir schufen eine Apfel-Installation, bei der sich die Menschen aufeinander verlassen mussten und nicht auf Zusatzstoffe in verarbeiteten Lebensmitteln. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #1f1b3e;\">Die sich bewegenden \u00c4pfel sorgten f\u00fcr eine leichte und spielerische Auseinandersetzung mit dem Thema.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #fab51d;\">HEARTFACT<\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #1f1b3e;\">Die Atmosph\u00e4re rund um die Installation war erf\u00fcllt von z\u00f6gerlicher Aufregung und erf\u00fcllendem Lachen. Das zog viele G\u00e4ste an, die sich f\u00fcr eine gemeinsame Freude an einem gew\u00f6hnlichen Produkt begeistern lie\u00dfen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #fab51d;\">KONTEXT<\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #1f1b3e;\">Free From Festival, Adidas, Berlin<\/span><\/p>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-6\"><div class=\"vc-column-innner-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-292-von-427.jpg\" width=\"1500\" height=\"1000\"  alt=\"Wild and Root Eventagentur Food Installation Berlin\"><\/div><\/div><\/div><\/div><\/section><section class=\" row-equal-height\" ><div class=\"container\"><div class=\"row\"><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-12 margin-two sm-margin-two xs-margin-two\"><div class=\"vc-column-innner-wrapper\"><div class=\" hcode-inner-row\" ><div class=\"wpb_column vc_column_container marmob3 col-xs-mobile-fullwidth col-sm-4\"><div class=\"vc-column-innner-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-294-von-427.jpg\" width=\"1500\" height=\"1000\"  alt=\"Wild and Root Eventagentur Food Installation Berlin\"><\/div><\/div><div class=\"wpb_column vc_column_container marmob3 col-xs-mobile-fullwidth col-sm-4\"><div class=\"vc-column-innner-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-291-von-427.jpg\" width=\"1500\" height=\"1000\"  alt=\"Wild and Root Eventagentur Food Installation Berlin\"><\/div><\/div><div class=\"wpb_column vc_column_container marmob3 col-xs-mobile-fullwidth col-sm-4\"><div class=\"vc-column-innner-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-289-von-427.jpg\" width=\"1500\" height=\"1036\"  alt=\"Wild and Root Eventagentur Food Installation Berlin\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\" row-equal-height\" ><div class=\"container\"><div class=\"row\"><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-12 margin-two sm-margin-two xs-margin-two\"><div class=\"vc-column-innner-wrapper\"><div  class=\"  margin-four-bottom sm-margin-four-bottom xs-margin-two-bottom\" ><h2 style=\"text-align: center;\"><span style=\"color: #8c1d18;\">KANN DIESES ANALOGE ENGAGEMENT IN EINER DIGITALEN WELT FUNKTIONIEREN?<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #1f1b3e;\"><strong>Klar, lasst uns eure Fantasie befl\u00fcgeln! Wie w\u00e4re es mit ...<\/strong><\/span><\/p>\n<\/div><div class=\" hcode-inner-row\" ><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-4 text-center sm-text-center xs-text-center\"><div class=\"vc-column-innner-wrapper\"><span class=\"services-number-landing font-weight-100 gray-text bg-light-yellow\">1<\/span><p class=\"text-med font-weight-600 margin-five no-margin-bottom\" style=\"color:#fab51d !important\">Gem\u00fcse-Apotheke<\/p><p><span style=\"font-weight: 400; color: #1f1b3e;\">Einer Gem\u00fcse-Apotheke im Pop-up-Format, wo KundInnen ihre essbaren Medikamente kaufen<\/span><\/p>\n<\/div><\/div><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-4 text-center sm-text-center xs-text-center\"><div class=\"vc-column-innner-wrapper\"><span class=\"services-number-landing font-weight-100 gray-text bg-light-yellow\">2<\/span><p class=\"text-med font-weight-600 margin-five no-margin-bottom\" style=\"color:#fab51d !important\">Nackte Lebensmittel<\/p><p><span style=\"font-weight: 400; color: #1f1b3e;\">Einer Naked-Food-Challenge, bei der wir unsere nicht-verarbeiteten Lebensmittel in den sozialen Medien sammeln<\/span><\/p>\n<\/div><\/div><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-4 text-center sm-text-center xs-text-center\"><div class=\"vc-column-innner-wrapper\"><span class=\"services-number-landing font-weight-100 gray-text bg-light-yellow\">3<\/span><p class=\"text-med font-weight-600 margin-five no-margin-bottom\" style=\"color:#fab51d !important\">Ohne Zusatzstoffe<\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #1f1b3e;\">\u201eOhne Zusatzstoffe\u201c, einem Dokumentarfilm \u00fcber rohe Emotionen von Menschen in der Lebensmittelindustrie<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\" row-equal-height\" ><div class=\"container\"><div class=\"row\"><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-12 margin-two sm-margin-two xs-margin-two\"><div class=\"vc-column-innner-wrapper\"><div  class=\"  margin-four-bottom sm-margin-four-bottom xs-margin-two-bottom\" ><h2 style=\"text-align: center;\"><span style=\"color: #8c1d18;\">Das k\u00f6nnte euch auch interessieren<\/span><\/h2>\n<\/div><div class=\" hcode-inner-row\" ><div class=\"wpb_column vc_column_container marmob8 col-xs-mobile-fullwidth col-sm-6 text-center sm-text-center xs-text-center\"><div class=\"vc-column-innner-wrapper\"><div  class=\"  margin-three-bottom sm-margin-three-bottom xs-margin-one-bottom\" ><h4 style=\"text-align: center;\"><strong><span style=\"color: #1f1b3e;\">Wie man lokale Produkte pr\u00e4sentiert und das Potenzial einer Region herausstellt<\/span><\/strong><\/h4>\n<\/div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-264-von-427.jpg\" width=\"1500\" height=\"1001\"  alt=\"Wild and Root Food Lab Event Berlin\"><a  href=\"https:\/\/www.wildandroot.com\/de\/wie-man-lokale-produkte-praesentiert-und-das-potenzial-einer-region-herausstellt\/\" target=\"_self\" class=\"inner-link highlight-button-dark btn-small  margin-four-top sm-margin-four-top xs-margin-two-top button btn\" >Finde es heraus<\/a><\/div><\/div><div class=\"wpb_column vc_column_container marmob8 col-xs-mobile-fullwidth col-sm-6 text-center sm-text-center xs-text-center\"><div class=\"vc-column-innner-wrapper\"><div  class=\"  margin-three-bottom sm-margin-three-bottom xs-margin-one-bottom\" ><h4 style=\"text-align: center;\"><strong><span style=\"color: #1f1b3e;\">Wie man ein Bewusstsein f\u00fcr den Wert und die Verschwendung von Brot schafft<\/span><\/strong><\/h4>\n<\/div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2018\/11\/BrotDinnerimEndorphina08-11-2018-69.jpg\" width=\"1024\" height=\"683\"  alt=\"Wild & Root Creative Food Agency, Food Waste Concepts\"><a  href=\"https:\/\/www.wildandroot.com\/de\/wie-man-ein-bewusstsein-fuer-den-wert-und-die-verschwendung-von-brot-schafft\/\" target=\"_self\" class=\"inner-link highlight-button-dark btn-small  margin-four-top sm-margin-four-top xs-margin-two-top button btn\" >Finde es heraus<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section  ><div class=\"container\"><div class=\"row\"><div class=\"wpb_column vc_column_container col-xs-mobile-fullwidth col-sm-12\"><div class=\"vc-column-innner-wrapper\"><div  class=\"  margin-four-bottom sm-margin-four-bottom xs-margin-two-bottom\" ><h2 style=\"text-align: center;\"><span style=\"color: #8c1d18;\">Unsere letzten Projekte<\/span><\/h2>\n<\/div><div  class=\"work-3col gutter work-with-title \"><div class=\"col-md-12  grid-gallery overflow-hidden  content-section\" ><div class=\"tab-content\"><ul class=\"grid masonry-items \"><li class=\"portfolio-filter-86 \"><figure><div class=\"gallery-img\"><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/brot-dinner\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2018\/11\/BrotDinnerimEndorphina08-11-2018-98.jpg\" width=\"1024\" height=\"683\" alt=\"Wild & Root Creative Food Agency, Food Waste Concepts\"><\/a><\/div><figcaption><h3><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/brot-dinner\/\">Brotdinner<\/a><\/h3><p><\/p><\/figcaption><\/figure><\/li><li class=\"portfolio-filter-99 \"><figure><div class=\"gallery-img\"><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/naturally-high-dinner\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2018\/10\/wildandroot-eating-design-studio-4092.jpg\" width=\"2242\" height=\"1496\" alt=\"Wild & Root Creative Food Agency, Berlin, Europe\"><\/a><\/div><figcaption><h3><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/naturally-high-dinner\/\">Naturally High Dinner<\/a><\/h3><p><\/p><\/figcaption><\/figure><\/li><li class=\"portfolio-filter-98 \"><figure><div class=\"gallery-img\"><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/intueat-retreat\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2018\/10\/wildandroot-eating-design-studio-41-5-e1539005619117.jpg\" width=\"2242\" height=\"1496\" alt=\"Wild & Root Creative Food Agency, Strategy, Campaigns & Events\"><\/a><\/div><figcaption><h3><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/intueat-retreat\/\">Retreat<\/a><\/h3><p><\/p><\/figcaption><\/figure><\/li><li class=\"portfolio-filter-86 \"><figure><div class=\"gallery-img\"><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/wildkraeuter-tasting\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-4-von-98.jpg\" width=\"1500\" height=\"1000\" alt=\"Wild and Root Guerilla Gardening Berlin\"><\/a><\/div><figcaption><h3><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/wildkraeuter-tasting\/\">Wildkr\u00e4uter Tasting<\/a><\/h3><p><\/p><\/figcaption><\/figure><\/li><li class=\"portfolio-filter-87 \"><figure><div class=\"gallery-img\"><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/team-building-berlin\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-204-von-427.jpg\" width=\"1500\" height=\"1001\" alt=\"Wild and Root dining experience Berlin\"><\/a><\/div><figcaption><h3><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/team-building-berlin\/\">Team Building Berlin<\/a><\/h3><p><\/p><\/figcaption><\/figure><\/li><li class=\"portfolio-filter-86 \"><figure><div class=\"gallery-img\"><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/geschmacksprobe\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wildandroot.com\/wp-content\/uploads\/2017\/08\/wildandroot-eating-design-studio-227-von-427.jpg\" width=\"1500\" height=\"1000\" alt=\"Wild and Root Esserlebnis Berlin\"><\/a><\/div><figcaption><h3><a href=\"https:\/\/www.wildandroot.com\/de\/portfolio\/geschmacksprobe\/\">Geschmacksprobe<\/a><\/h3><p><\/p><\/figcaption><\/figure><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>ddGeschmacksprobe: Ein Food Pairing Kurs Food loves wine #3: Geschmacksprobe Wild &amp; Root l\u00e4dt zu Food und Wein Pairing Workshops ein, bei dem die G\u00e4ste mit allen Sinnen lernen und die Liebe zwischen Lebensmitteln und Wein entdecken k\u00f6nnen. Wein Partner: Wiine.me \u00a0<\/p>\n","protected":false},"author":1,"featured_media":19725,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-22514","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Food Kampagnen Konzepte, Wild &amp; Root Kreativagentur, Berlin<\/title>\n<meta name=\"description\" content=\"Wild &amp; Root ist eine Kreativagentur in Berlin. 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